Glitch::KeywordMute's name is inferred as glitch_keyword_mutes, and in
templates this turns into e.g. settings/glitch/keyword_mutes. Going
along with this convention means a lot of file movement, though, and for
a UI that's as temporary and awkward as this one I think it's less
effort to slap a bunch of as: options everywhere.
We'll do the Right Thing when we build out the API and frontend UI.